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Designer↕ | Brand↕ | Active Era↕ | Known For↕ |
|---|---|---|---|
| Coco Chanel | Chanel | 1910s-1970s | Freed women from corsets, invented the little black dress, Chanel No. 5, tweed suits, costume jewelry as luxury — literally created modern fashion |
| Christian Dior | Dior | 1940s-1950s | The New Look revolutionized post-war fashion, cinched waists and full skirts, 'women are flowers' philosophy, built an empire in 10 years before dying at 52 |
| Yves Saint Laurent | YSL | 1960s-2000s | Put women in tuxedos (Le Smoking), ready-to-wear pioneer, Mondrian dress, safari jacket, made fashion art and art fashion |
| Alexander McQueen | Alexander McQueen | 1990s-2010 | Fashion's dark poet — skull scarves, bumster pants, armadillo shoes, shows were theatrical performances, tragically died at 40, Savage Beauty exhibit broke Met records |
| Virgil Abloh | Off-White / Louis Vuitton | 2010s-2021 | Bridged streetwear and luxury, first Black artistic director of LV menswear, quotation marks became a logo, democratized fashion, died at 41 from cancer |
| Rei Kawakubo | Comme des Garçons | 1970s-present | Destroyed Western beauty standards, 'Dress of Destruction' collection, anti-fashion that became high fashion, Dover Street Market concept stores |
| Karl Lagerfeld | Chanel / Fendi | 1960s-2019 | Reinvented Chanel for the modern era, white ponytail and sunglasses uniform, Choupette the cat, shot his own campaigns, worked until the day he died |
| Gianni Versace | Versace | 1970s-1997 | Made fashion loud and sexual, safety pin dress on Elizabeth Hurley, supermodel era creator, Medusa head logo, murdered in Miami Beach — fashion lost its boldest voice |
| Vivienne Westwood | Vivienne Westwood | 1970s-2022 | Mother of punk fashion, Sex boutique with Malcolm McLaren, brought corsets back, environmental activism, made rebellion wearable and beautiful |
| Tom Ford | Gucci / Tom Ford | 1990s-present | Saved Gucci from bankruptcy with sex appeal, velvet suits, that provocative Vanity Fair cover, then built his own brand and became a film director |
| Miuccia Prada | Prada / Miu Miu | 1980s-present | Intellectualized fashion, nylon backpack became luxury, 'ugly chic', feminist designer with a PhD in political science, makes 'wrong' look right |
| Ralph Lauren | Ralph Lauren | 1970s-present | Sold America a dream — Polo shirts, preppy aspirational lifestyle, dressed the Great Gatsby, Bronx kid who became the definition of American luxury |
| Donatella Versace | Versace | 1997-present | Carried brother's legacy, J.Lo's green Grammy dress crashed Google (they invented Google Images because of it), kept Versace bold and relevant |
| Stella McCartney | Stella McCartney | 2000s-present | Proved luxury fashion can be cruelty-free, no leather no fur, sustainability pioneer, daughter of Paul McCartney but earned it on her own talent |
| Issey Miyake | Issey Miyake | 1970s-2022 | Pleats Please technology, Steve Jobs' black turtleneck creator, bridge between art and fashion, Hiroshima survivor who turned pain into beauty |
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