Makeup Brands Ranked
Brand↕ | Founded↕ | Country↕ | Price Range↕ | Known For↕ |
|---|---|---|---|---|
MAC | 1984 | Canada | Mid-range | Ruby Woo lipstick is the world's best-selling, makeup artist gold standard, Studio Fix foundation, inclusivity pioneer with 60+ shades |
Fenty Beauty | 2017 | USA | Mid-range | Rihanna changed the industry with 40 foundation shades at launch, forced every brand to expand shade ranges, Gloss Bomb is iconic |
Charlotte Tilbury | 2013 | UK | Premium | Pillow Talk lip liner broke the internet, Hollywood Flawless Filter gives that lit-from-within glow, red carpet makeup artist heritage |
NARS | 1994 | USA | Premium | Orgasm blush is the most-sold blush in history, provocative product names, Radiant Creamy Concealer cult favorite, François Nars photography aesthetic |
Maybelline | 1915 | USA | Drugstore | Maybe she's born with it — most recognized beauty tagline ever, Lash Sensational mascara, SuperStay matte ink lasts through everything, drugstore quality revolution |
Rare Beauty | 2020 | USA | Mid-range | Selena Gomez's brand, Soft Pinch liquid blush went viral (tiny dot = full cheek), donates 1% to mental health, sold out instantly at launch |
Urban Decay | 1996 | USA | Mid-range | Naked palette changed eyeshadow forever, All Nighter setting spray is holy grail, edgy grunge aesthetic, anti-pink rebellion of the 90s |
Dior Beauty | 1947 | France | Luxury | Lip Glow balm is universally flattering, Backstage collection, haute couture heritage, Natalie Portman as the eternal face of Miss Dior |
NYX | 1999 | USA | Drugstore | Professional quality at drugstore prices, Lip Lingerie, Butter Gloss, massive social media presence, named after Greek goddess of night |
Too Faced | 1998 | USA | Mid-range | Better Than Sex mascara name alone made it famous, Chocolate Bar palette smells like cocoa, cutesy pink aesthetic, Hangover primer cult following |
Bobbi Brown | 1991 | USA | Premium | Natural 'no-makeup makeup' pioneer, Skin Long-Wear foundation, 10 brown lipsticks launched the brand, beauty editor favorite for 30 years |
Benefit | 1976 | USA | Mid-range | Brow bar concept changed eyebrow culture, POREfessional primer, Hoola bronzer, cheeky retro packaging, San Francisco roots |
Glossier | 2014 | USA | Mid-range | Into The Gloss blog became a billion-dollar brand, Boy Brow, Cloud Paint, millennial pink aesthetic, 'skin first makeup second' philosophy |
Chanel Beauty | 1924 | France | Luxury | Rouge Allure lipstick, Le Vernis nail polish colors sell out, N°5 is the world's most famous fragrance, Coco Chanel invented modern beauty |
e.l.f. | 2004 | USA | Budget | Most products under $10, Power Grip primer went TikTok viral, Halo Glow, proved luxury quality doesn't need luxury prices, Gen-Z favorite |
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How is the Makeup Brands Ranked list ranked?
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This dataset contains 15 entries, each with multiple sortable, filterable columns. The full table is visible on this page and can be downloaded as a CSV, JSON, or Excel file.
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